Ryan Reynolds Strikes A Win For Match
If you don't know who Ryan Reynolds is by now, why are you even here? Not only is he a versatile actor with impeccable wit and charm — don't even get me started on those aesthetics — he's incredibly gifted when it comes to marketing, advertising, and all things creative.
Want proof? Check out his latest ad, Match Made In Hell. Set to the beat of Taylor Swift's "Love Story," the one-minute ad, created by Ryan Reynolds' studio Maximum Effort Productions, is the heartwarming tale of an unlikely duo who fall in love at the worst possible time in America.
After his phone vibrates, alerting him to a Match on his dating profile, the Devil leaves his warm and fiery den to meet his beloved upstairs. "So, where you from?" she asks with sparks in her eyes. His response: "Hell." The footage then cuts to snippets of their spirited affair, where the two are spotted sharing popcorn in a vacant theater, burning calories at a closed gym, stealing toilet paper from an unmarked facility, and playfully teasing one another outside of a church. But the best part comes in the final scene, when the lovebirds cuddle up together outside on a park bench. "I just don't want this year to end," the Prince of Darkness confesses. "Who would?" she asks.
The dark, twisty, and hilarious ad gives viewers a glimpse into the minds of those of us old enough to remember what dating was like before social media. "Most millennials and Gen Z can't remember what dating was like before the advent of Tinder, OkCupid and Hinge," joked Reynolds' in a July release announcing his seat on the world-class Board at Match. "I'm ready to roll up my sleeves and work with the team on their future growth and success."
In their follow-up ad/interview, When Satan Met 2020 — Yep, you guessed it: a parody of When Harry Met Sally — Reynolds' invites Satan and 2020 to sit down and answer the tough questions, like how they found each other in the vast database at Match.
"I started by using the Match custom search filter," boasts the Devil. "I filtered out joy, happiness, toilet paper, and reason." Without missing a beat, 2020, who is saddled up next to her blazing man, points to herself and says, "Boom." She then goes on to describe a Shakespearean tattoo she has of The Road Less Traveled. "I won't say where," jokes Satan. "You Devil," she flirts back. "Guilty!"
While both ads are undeniably sweet, making it difficult to imagine that the chemistry between Lucifer and 2020 isn't real, Ryan Reynolds' has undoubtedly struck gold for the company with an absolute perfect Match.
"She gets me," Satan says in closing. "That's the best part. When you meet someone who takes the time to see beneath the surface."
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